HOT ! ビジネス・経済 Global Marketing tenth edition 経営としてのブランディング | 日経BOOKプラス

経営としてのブランディング | 日経BOOKプラス。ビジネス新・教養講座 企業経営の教科書 (日経文庫) | 遠藤 功 |本。ネットワークビジネス 10月号 (発売日2024年08月29日) | 雑誌/電子書籍。Z&C出資先のNEWLOCALがシリーズAとして4億円を調達。地域で事業を行う。For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.